SimpleUsability works with major brands and organisations, helping them understand the people who use their products and services through market research and usability. We then help evolve how your products and services might be made easier to use for existing customers and new customers alike.

We use specialist technologies, such as eye tracking, to capture conscious and subconscious behaviours of people interacting with printed material, web, video, packaging and in-store fixtures. Presenting back actionable findings to be used to build a more successful offering, increasing engagement, curtailing drop out, and ensuring ROI.

We are passionate about what we do and about making a positive difference to our customers businesses, don't trust your usability and research needs to anyone else until you've spoken to SimpleUsability.

Research & Usability

Here is the research bit. Research has shown that up to 95% of behaviour is driven by the subconscious proving that people really don't know why they do the things that they do. Eye tracking allows you to open a window into the subconscious, accessing these behaviours and attitudes towards your products or services. Don't waste money researching what people say they think, find out exactly what their thoughts are.

Eye Catching Tracking

Using a specialist eye tracking monitor we can track exactly what users are looking at on a screen. This information gives you a more detailed insight into how your website is working. All of our customers that have used eye tracking in their usability tests have found it incredibly valuable. We can take this a step further in-store using eye tracking glasses which track where a user is looking at any given moment.

We're Hiring Research & Usability Practitioners in Leeds

SimpleUsability is on the prowl for talented & passionate Usability Practitioners for our head office in the centre of Leeds.